33%
of ad-blocker users are on mobile devices
About one in three ad-blocker users runs the tool on a mobile device, with adoption highest in Asia-Pacific where mobile-first browsing dominates.
Context
Mobile ad blocking happens through privacy-focused browsers (Brave, Firefox Focus), system-level DNS filtering and content blockers on iOS Safari. Chrome on Android still has no first-party support, which keeps share lower than it would otherwise be.
Key takeaways
- Mobile adoption is constrained by Chrome on Android, not by user demand.
- Asia-Pacific leads global mobile ad-block adoption.
Sources
Cite this statistic
NovaBlock (2026). "33% — of ad-blocker users are on mobile devices." Retrieved from https://novablock.app/statistics/mobile-ad-blocker-share