912M+
people use an ad blocker worldwide
Roughly 912 million internet users actively block ads on at least one device, making ad blocking one of the most widely-installed consumer privacy tools on the planet.
Context
Adoption keeps climbing year over year as users react to heavier ad loads, autoplay video, intrusive cookie banners and tracking fatigue. Desktop adoption is highest in Europe and parts of Asia; mobile adoption is rising fastest in the Global South.
Methodology
Aggregated from Backlinko's 2025 Ad Blocker Usage Statistics, PageFair/Blockthrough's annual reports and GWI consumer surveys.
Key takeaways
- Ad blocking is mainstream, not niche.
- Mobile ad blocker installs are growing faster than desktop.
- Users cite speed and privacy more often than ad fatigue.
Sources
Cite this statistic
NovaBlock (2026). "912M+ — people use an ad blocker worldwide." Retrieved from https://novablock.app/statistics/global-ad-blocker-users