Adoption statistics
3 source-backed stats on adoption.
912M+
people use an ad blocker worldwide
Roughly 912 million internet users actively block ads on at least one device, making ad blocking one of the most widely-installed consumer privacy tools on the planet.
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33%
of ad-blocker users are on mobile devices
About one in three ad-blocker users runs the tool on a mobile device, with adoption highest in Asia-Pacific where mobile-first browsing dominates.
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100M+
users impacted by Chrome's Manifest V3 transition
More than 100 million users of major content-blocking extensions on Chrome have been affected by the Manifest V3 transition, which removed APIs that some legacy blockers relied on.
See source