Trackers statistics
3 source-backed stats on trackers.
32
third-party trackers loaded by an average news article
A typical desktop visit to a major news site triggers around 32 third-party tracking requests before the article has finished loading.
See source
75%
of the top 1 million websites embed at least one Google tracker
Three quarters of the most-visited websites in the world load at least one Google-owned tracker (Analytics, AdSense, DoubleClick, reCAPTCHA, Tag Manager or Fonts).
See source
30%
of top sites load the Meta/Facebook Pixel
Roughly 30% of the top 1 million sites embed the Meta Pixel, which fires conversion and behavioural events back to Facebook regardless of whether the visitor has a Facebook account.
See source