32
third-party trackers loaded by an average news article
A typical desktop visit to a major news site triggers around 32 third-party tracking requests before the article has finished loading.
Context
This includes analytics, advertising, retargeting pixels, social widgets and tag managers. Sports, gossip and lifestyle sites routinely exceed 60 third-party requests, while privacy-conscious publishers (DuckDuckGo blog, the Guardian's reader-funded sections) stay below 5.
Methodology
Median across 100 top-traffic English-language news domains tested via WebPageTest with a cold cache, accepting default cookies.
Key takeaways
- News and lifestyle sites are the heaviest tracker carriers.
- Accepting cookies typically doubles the tracker count.
Sources
Cite this statistic
NovaBlock (2026). "32 — third-party trackers loaded by an average news article." Retrieved from https://novablock.app/statistics/avg-trackers-per-page