75%
of the top 1 million websites embed at least one Google tracker
Three quarters of the most-visited websites in the world load at least one Google-owned tracker (Analytics, AdSense, DoubleClick, reCAPTCHA, Tag Manager or Fonts).
Context
This concentration means a single corporate entity can observe a large fraction of an average user's browsing, even without any direct account relationship.
Key takeaways
- Cross-site tracking is dominated by a small number of vendors.
- Blocking Google trackers alone removes most of the third-party footprint.
Sources
Cite this statistic
NovaBlock (2026). "75% — of the top 1 million websites embed at least one Google tracker." Retrieved from https://novablock.app/statistics/google-tracker-prevalence