60%
of YouTube ad-block users encountered anti-blocking prompts in 2024
Surveys of YouTube viewers using ad blockers found that around 60% saw a 'video player will be blocked' interstitial at least once during 2024.
Context
YouTube's anti-adblock detection has become the most visible front in the cat-and-mouse game between platforms and content blockers. Effective filter lists update within hours, but users on stale lists were the most affected.
Key takeaways
- Anti-adblock detection is now a routine deployment, not a one-off experiment.
- Blockers with frequent, automated filter updates outperform manual lists.
Sources
Cite this statistic
NovaBlock (2026). "60% — of YouTube ad-block users encountered anti-blocking prompts in 2024." Retrieved from https://novablock.app/statistics/youtube-anti-adblock