Ads statistics
4 source-backed stats on ads.
estimated annual ad-revenue impact from blocking
Industry estimates put the global ad revenue impact of ad blocking at roughly $54 billion per year, though the real figure depends heavily on which ads would have been viewed, clicked or remembered.
of YouTube ad-block users encountered anti-blocking prompts in 2024
Surveys of YouTube viewers using ad blockers found that around 60% saw a 'video player will be blocked' interstitial at least once during 2024.
ads the average person is exposed to per day
Industry estimates put daily ad exposure for an average connected adult at between 6,000 and 10,000 ads, counting digital, broadcast, packaging and out-of-home placements.
year-over-year increase in malvertising campaigns
Security vendors reported a 42% year-over-year jump in tracked malvertising campaigns, where legitimate ad networks deliver malicious payloads to unsuspecting users.