Performance statistics
4 source-backed stats on performance.
of the median page weight comes from ads and trackers
On a median ad-supported web page, ad creatives, ad SDKs and tracking scripts account for around 39% of total bytes transferred.
faster page loads with an ad blocker enabled
Independent benchmarks consistently show pages loading roughly 2.1× faster when a competent content blocker is active, measured as time to interactive on ad-supported sites.
of mobile data saved per user per month with blocking
Across a representative sample of mobile browsing sessions, enabling an ad and tracker blocker saves around 1.3 GB of cellular data per user per month.
battery drain from third-party scripts on mobile
Controlled tests show that loading ad-supported pages without a blocker increases battery drain by around 21% versus the same pages with trackers removed.