2.1×
faster page loads with an ad blocker enabled
Independent benchmarks consistently show pages loading roughly 2.1× faster when a competent content blocker is active, measured as time to interactive on ad-supported sites.
Context
Improvements are largest on lower-end devices and slower networks, where the CPU cost of ad scripts dominates load time.
Key takeaways
- The bigger the device or network bottleneck, the bigger the ad-blocker speedup.
- Time-to-interactive improves more than first-paint, because blocking removes JS work.
Sources
- Brave Performance Tests (2024)
- Mozilla 'Tracking Protection Performance' (2023)
Cite this statistic
NovaBlock (2026). "2.1× — faster page loads with an ad blocker enabled." Retrieved from https://novablock.app/statistics/ad-block-load-time