Ad Tech

6 terms in this category.

A browser extension or app that prevents advertisements from being downloaded or displayed.

Apple's name for the sandboxed extension API on iOS Safari that returns blocking rules.

A regularly-updated list of URL patterns and CSS selectors used by ad blockers to decide what to block.

Google's umbrella project of replacement APIs meant to enable advertising without third-party cookies.

An automated auction that decides which ad to show you in the milliseconds a page is loading.

Chrome's replacement for third-party cookies that lets sites read a short list of your recent interest categories.