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Privacy for Builders
Lesson 1 of 5

Use first-party, privacy-friendly analytics

Plausible, Fathom, Umami and the case against GA4.

5 min read

Tools like Plausible, Fathom and Umami give you the metrics you actually need (sessions, sources, popular pages) without cookies and without shipping user data to ad networks.

They are smaller, faster and survive ad blockers more gracefully because there is nothing controversial to block.

Key takeaways

  • Cookieless analytics avoids consent banners in the EU.
  • Self-hosted options exist if data residency matters.
  • Smaller scripts = faster pages and better Core Web Vitals.