Lesson 2 of 5
Consent banners, the honest way
Stop dark patterns; respect the choice.
6 min read
If you must show a consent banner, make 'Reject all' as easy as 'Accept all'. Don't preselect non-essential cookies. Don't show the banner again on every visit.
The regulators are converging on this and the user experience is much better. Plus, sites that drop tracking entirely don't need a banner at all.
Key takeaways
- 'Reject all' must be one click, same prominence.
- Pre-checked boxes are not valid consent.
- No tracking = no banner.