31%
of internet users have used a VPN in the last month
GWI's global tracker puts active VPN usage at about 31% of internet users in any given month — a strong proxy for general privacy-tool literacy.
Context
VPN and ad-blocker adoption are highly correlated: privacy-aware users typically run both. Bundling them reduces friction for newer users.
Key takeaways
- Roughly one in three users is already running at least one privacy tool.
- The ad-block + VPN combo covers the two largest privacy gaps for most users.
Sources
Cite this statistic
NovaBlock (2026). "31% — of internet users have used a VPN in the last month." Retrieved from https://novablock.app/statistics/vpn-adoption