79%
of internet users are concerned about online privacy
Nearly four in five internet users report being 'somewhat' or 'very' concerned about how companies use their personal data online.
Context
Concern levels have stayed above 75% for five consecutive years across multiple major surveys (Pew, Eurobarometer, GWI), even as concrete protective behaviour lags behind stated worry.
Key takeaways
- Concern is high, action is lower: most users want privacy but don't change defaults.
- Privacy tools succeed when they are zero-config.
Sources
Cite this statistic
NovaBlock (2026). "79% — of internet users are concerned about online privacy." Retrieved from https://novablock.app/statistics/users-concerned-privacy