Cookies statistics

of life the average EU user spends on cookie banners

Calculated across a typical 60-year browsing lifetime, the average EU internet user spends around 575 hours interacting with cookie consent banners.

of consent banners use dark patterns

An academic audit of the top EU websites found that around 65% of cookie consent flows use at least one dark pattern, most often visually demoting the 'Reject' button.

of cookies set on top sites are third-party

On the top 10k sites, about 62% of all cookies set during a default page load come from third-party domains, primarily advertising and analytics vendors.