Cookies statistics
3 source-backed stats on cookies.
575h
of life the average EU user spends on cookie banners
Calculated across a typical 60-year browsing lifetime, the average EU internet user spends around 575 hours interacting with cookie consent banners.
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65%
of consent banners use dark patterns
An academic audit of the top EU websites found that around 65% of cookie consent flows use at least one dark pattern, most often visually demoting the 'Reject' button.
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62%
of cookies set on top sites are third-party
On the top 10k sites, about 62% of all cookies set during a default page load come from third-party domains, primarily advertising and analytics vendors.
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