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Cookie Consent Banner

Also known as: cookie banner, cmp

The pop-up asking permission to set cookies, required in jurisdictions like the EU and UK.

Updated 15 January 2026

Under GDPR and ePrivacy, sites that use non-essential cookies must obtain informed, freely-given consent before setting them. Cookie banners are the user-facing implementation of that requirement.

In practice, most banners use dark patterns to nudge users toward 'Accept all'. Privacy tools can auto-reject these banners (or simply hide them) so users don't have to navigate the friction repeatedly.

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