Tracking

8 terms in this category.

A resettable per-device identifier iOS and Android give to apps for ad tracking.

Identifying a user by combining many small browser and device attributes into a unique signature.

A technique where a site disguises third-party tracking requests as first-party using DNS aliases.

Sending analytics and ad events from a first-party server instead of directly from the browser.

A tracking identifier stored in a place that survives normal cookie deletion.

A cookie set by a domain other than the one in the address bar, used to track users across sites.

Code, pixel or request that collects information about a user across websites.

An invisible image used to silently report a page view or event back to a tracker.