How to block ads on Instagram
Hide sponsored posts and suggested reels on Instagram web.
Instagram web injects sponsored posts every few slides and floods the Reels feed with 'Suggested' content. NovaBlock removes them so you only see accounts you follow.
Blocking works the same whichever browser you use — see the setup notes for our ad blocker for Chrome or ad blocker for Firefox.
What NovaBlock removes on Instagram
- Sponsored posts in the main feed
- Sponsored reels
- 'Suggested posts' after you catch up
- Promoted stories
Setup in under a minute
- Install NovaBlock from the Chrome Web Store.
- Open instagram.com.
- Scroll — sponsored posts and suggested reels are hidden.
Frequently asked questions
Does it work in the Instagram mobile app?+
Not directly — browser extensions can't modify native apps. NovaBlock's mobile browser support keeps instagram.com clean on iOS and Android.
Block ads on other sites
Each platform serves ads differently. These guides cover the specifics.
- Block ads on Reddit
- Block ads on X (Twitter)
- Block ads on TikTok
- Block ads on Hulu
- Block ads on news sites
- Block ads on YouTube
See all platforms on the Block ads on… hub, or pick your browser on the ad blocker for your browser hub.
Block ads on Instagram — free forever
Install NovaBlock in one click. No account, no config.