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Data Broker

A company that buys, aggregates and resells personal data about individuals.

Updated 10 February 2026

Data brokers combine records from public sources (property, court, voter files), commercial partners (loyalty programmes, warranty registrations) and online tracking to build profiles they sell to advertisers, insurers, employers and law enforcement.

Most people have never heard of the largest brokers yet appear in their databases. US state laws (California, Vermont, Texas) now require brokers to register and honour deletion requests; the EU relies on GDPR's right to erasure. Deletion is usually per-broker and has to be repeated as data is re-collected.

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